The increasing competition of domestic, regional & global market, added by escalation of uncertainty in business world, encouraged the companies to increase their executives' knowledge within the new paradigm in management of technology sector. In order to assist the organization’s executives in industries, services and governments sector to understand and able to apply those paradigm, Master’s Program in Management of Technology (MMT) – 10th November Institute of Technology (ITS) established Advanced Learning Program which provides further insight & training for Executives in Management of Technology.

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Peningkatan kompetisi pasar domestik, regional & global ditambah dengan peningkatan ketidakpastian dalam dunia bisnis mendorong perusahaan untuk meningkatkan pengetahuan eksekutif mereka dalam paradigma baru dalam sektor manajemen teknologi. Untuk membantu eksekutif organisasi dalam sektor industri, servis dan pemerintahan dalam memahami dan mampu mengaplikasikan paradigma tersebut, Magister Manajemen Teknologi (MMT) - ITS menyelenggarakan Advanced Learning Program yang memberikan pemahaman dan pelatihan mendalam bagi Eksekutif dalam Manajemen Teknologi.

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Workshop Agenda 2008

Advanced Learning Program will conduct some workshops which will be held from March to August 2008. Some of the topics are:

  • Design for Six Sigma (DFSS): Quality Engineering Using Taguchi’s Robust Design,
  • Structural Equation Modeling (SEM) for Customer Satisfaction Research,
  • Return on Quality (ROQ): Measuring The Financial Impact of Your Company’s Quest for Quality,
  • Computer Based Statistical Methods for Marketing Research,
  • Six Sigma Quality Improvement: Creating Statistically Based Continuous Improvement, and
  • Optimal Design and Control of Stochastic System: Profiting from Uncertainty.

The six workshop topics above will provide and also enrich the executives with the reliable and modern methodologies in gemanament of technology in order to be the leader of its implementation.


Workshops Overview

Computer Based Statistical Methods for Marketing Research

The improvement of competitiveness quality in order to survive in competition era must be supported with the improvement of knowledge, skill and also attitude of the executives, especially marketing division. The application of marketing research based on the computer, aims to improve marketing effectiveness to reach marketing performance improvement, which is measured by the escalation of market share and customer loyalty.
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Peningkatan kualitas daya saing perusahaan agar mampu survive dalam era kompetisi harus didukung dengan peningkatan pengetahuan, ketrampilan sekaligus sikap dari Eksekutif terutama Bagian Marketing. Pengaplikasian riset pemasaran berbasis komputer berfungsi meningkatkan efektifitas pemasaran sehingga tercapai peningkatan kinerja pemasaran, yang diukur dengan peningkatan market share serta loyalitas pelanggan.