Return on Quality (ROQ) is a methodology to measure the effectiveness of quality improvement program investment. ROQ approachment is based on the assumption that quality improvement is indeed an investment, and those investment has to be financially accountable. Interrelated with the investment, service quality and customer satisfaction must be able to be correlated with the retention rate and market share.
---------Return on Quality (ROQ) adalah suatu metodologi untuk mengukur efektifitas investasi program peningkatan kualitas. Pendekatan Return on Quality (ROQ) didasarkan pada asumsi bahwa peningkatan kualitas adalah investasi dan investasi yang dilakukan harus dapat dipertanggungjawabkan secara finansial. Berkaitan dengan investasi tersebut, service quality dan customer satisfaction harus dapat dikaitkan dengan retention rate dan market share.